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Director Of Brand Marketing And Creative
at Mattel New York in New York (Published at 12-11-2022)
Company Description
CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire, entertain and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.
Job Description
The Opportunity:
Mattel is currently seeking a Director of Brand Marketing and Creative in support of our Infant, Toddler & Preschool businesses including Thomas and Friends. The Director will help drive strategic direction and marketing communications for IPS’ categories and individual brands. The key to the continued success and growth in the IPS portfolio is creating and delivering compelling brand stories and best-in-class campaign strategies. We have an opportunity to elevate the categories and individual brands within the Fisher-Price portfolio to drive awareness and demand and grow revenue globally.
What Your Impact Will Be:
1. Fisher Price and Thomas and Friends global brand communications and brand creative strategy:
What We’re Looking For:
What It’s Like to Work Here:
We are a purpose driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:
· We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
· We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
· We execute: We are a performance driven company. We strive for excellence and are focused on pursuing best in class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.
Who We Are:
Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO and MEGA, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.
Visit us at and .
Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, veterans, individuals with disabilities, and those of all sexual orientations and gender identities.
CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire, entertain and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.
Job Description
The Opportunity:
Mattel is currently seeking a Director of Brand Marketing and Creative in support of our Infant, Toddler & Preschool businesses including Thomas and Friends. The Director will help drive strategic direction and marketing communications for IPS’ categories and individual brands. The key to the continued success and growth in the IPS portfolio is creating and delivering compelling brand stories and best-in-class campaign strategies. We have an opportunity to elevate the categories and individual brands within the Fisher-Price portfolio to drive awareness and demand and grow revenue globally.
What Your Impact Will Be:
1. Fisher Price and Thomas and Friends global brand communications and brand creative strategy:
- Create, champion & execute against business & brand objectives:
- Create and deliver compelling & effective brand and item-level campaigns to gain market share and increase revenue
- Create and deliver best-in-class global assets that address the changing media landscape and how kids and adults are consuming content & interacting with brands
- In partnership with the Franchise team, evolve Thomas and Friends’ brand positioning and communications strategy to resonate with today’s parents & kids. Create and deliver effective assets to tell a cohesive brand story and drive growth.
- Share & inspire adoption of plans across internal & external stakeholders (Global Franchise, Global Content, GBT Marketing, Regional Markets, Mattel Corporate)
- Strong storyteller, with a deep understanding of consumer behavior, current advertising tactics, and retail marketing
- Set metrics to measure success (brand health/brand reach, global revenue)
- Direct and lead efforts across multiple communication touch points to ensure brand visual & voice consistency across categories/brands:
- Communications strategy, across assets: linear, digital (web, mobile & social), marketing communications, GBT PR and brand development activities across the organization
- Oversee the development of global marketing assets to ensure global brand consistency
- Prioritize and focus efforts across portfolio
- Manage to brand guidelines & budget
- Ensure reports are growing & developing to their fullest potential.
What We’re Looking For:
- 10+ years of consumer marketing experience
- 5+ years of consumer products marketing, toy preferred
- Strong business acumen, including an understanding of omnichannel retail
- Strong people leader with a focus on developing talent
- Experience creating and executing successful marketing campaigns using the latest tactics
- Innovative thinker with strong strategic and creative problem-solving abilities
- Excellent verbal and written communication skills
- Excellent interpersonal communication & collaboration skills
- Detail oriented and highly organized
- Strong analytical and problem-solving skills
- Can-do, positive attitude
What It’s Like to Work Here:
We are a purpose driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:
· We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
· We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
· We execute: We are a performance driven company. We strive for excellence and are focused on pursuing best in class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.
Who We Are:
Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO and MEGA, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.
Visit us at and .
Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, veterans, individuals with disabilities, and those of all sexual orientations and gender identities.
