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Digital Marketing Analyst - Remote Optional
at Delta Defense Wisconsin in Wisconsin (Published at 20-10-2022)
Job Category: Marketing
Requisition Number: DIGIT001394
Full Time
USA
West Bend, WI, 53095, USA
Description
#Are you ready for a career you can BELIEVE in?
Why YOU should Work at Delta Defense!
The Digital Marketing Analyst will provide support to marketing teams responsible for lead generation and conversion (turning prospects into members). S/he will work closely with our digital marketing teams on conversion rate optimization, lead generation, organic search, mobile app, digital paid media, and with our email teams - to report on performance and deliver actionable insights.
Are you looking for a fresh challenge and an opportunity to further advance your career with a fast growing company? Are you ready to grow yourself as you help grow our mission? If you have a passion for data and an adaptive out-of-the-box thinker with sharp analytical and problem-solving skills, exceptional organization, and able to multitask in a fast-paced environment, we have the perfect job for you!Responsibilities:
This position is remote optional, can be a hybrid arrangement, or be based from our beautiful headquarters in West Bend, WI.If you are a Colorado resident, please email us at [email protected] to receive complete benefits and compensation information. Please include the job title in the subject line of the email.
Please watch your email for next steps after submitting your application. You will be asked to take an online assessment in order to complete the application process. We look forward to your application.
PM19
#LI-Remote
PI194636694
Requisition Number: DIGIT001394
Full Time
USA
West Bend, WI, 53095, USA
Description
#Are you ready for a career you can BELIEVE in?
- Do you have a strong belief in the 2nd Amendment?
- Do you support the natural-born right to armed self-defense?
- Do you believe in the mission of the U.S. Concealed Carry Association (USCCA)?
Why YOU should Work at Delta Defense!
- We are a fun, fast-paced, and rewarding place to work and grow!
- Milwaukee Business Journal "Best Place to Work" award 6 years in a row!
- Named on Inc. 5000 "Fastest Growing Private Companies" list 11 years in a row!
- Milwaukee Journal Sentinel "Top Workplace" award 7 years in a row!
- Top Workplaces USA award in 2022!
The Digital Marketing Analyst will provide support to marketing teams responsible for lead generation and conversion (turning prospects into members). S/he will work closely with our digital marketing teams on conversion rate optimization, lead generation, organic search, mobile app, digital paid media, and with our email teams - to report on performance and deliver actionable insights.
Are you looking for a fresh challenge and an opportunity to further advance your career with a fast growing company? Are you ready to grow yourself as you help grow our mission? If you have a passion for data and an adaptive out-of-the-box thinker with sharp analytical and problem-solving skills, exceptional organization, and able to multitask in a fast-paced environment, we have the perfect job for you!Responsibilities:
- Maintain website and mobile app analytics dashboards and scorecards; accurately communicate user behavior trends.
- Assist in defining website and marketing channel KPIs and reports based on objectives.
- Interpret data to identify business trends, conduct ad-hoc analyses, and identify digital marketing and process improvement opportunities.
- Lead Website A/B split testing ideation and assist with roadmap development.
- Perform analysis of digital customer behavior to identify insights and opportunities for optimization, split testing, or personalization.
- Summarize and provide A/B test results and recommendations post-experiment to influence next steps, and the execution of future test ideas.
- Aid with forecasting website KPIs based on trends & initiatives for various marketing channel segments & device types.
- Support data strategy team with data governance and web analytics tag validation as needed.
- Bachelor's degree in marketing, statistics, or similar field required.
- 1-2 years of internship or professional experience in analytics, digital marketing or related field required.
- Web analytics experience required, preferably Google Analytics, DataStudio, and RegEx.
- Experience with content management systems, such as WordPress, and basic web languages (HTML, Javascript, etc)
- Hands-on organic search (SEO) experience, or working closely with external agencies is preferred.
- Strong analytical background demonstrating an ability to understand business problems, analyze trends, draw conclusions and make actionable recommendations.
- Superb communication skills with a track record of leveraging data to influence business decisions.
- Experience with data visualization or other reporting tools (Salesforce Marketing Cloud, Braze, etc) is preferred.
- Previous experience in a B2C membership organization is highly desirable.
- Ability to think creatively, problem-solve, and change direction often.
- Ability to work both independently and collaboratively to meet deadlines.
- Demonstrates the Core Values of Delta Defense, LLC
This position is remote optional, can be a hybrid arrangement, or be based from our beautiful headquarters in West Bend, WI.If you are a Colorado resident, please email us at [email protected] to receive complete benefits and compensation information. Please include the job title in the subject line of the email.
Please watch your email for next steps after submitting your application. You will be asked to take an online assessment in order to complete the application process. We look forward to your application.
PM19
#LI-Remote
PI194636694
