Jobsxl - Jobs in USA

Position Summary:

The Marketing Manager is responsible for creating and implementing marketing strategies in support of operational business objectives. Collaborates with our marketing, product and sales teams to generate product/service demand, build brand equity and retain existing customers. Develops annualized marketing plans and associated budgets for assigned solutions portfolio that align with business objectives.

Responsibilities:

• Supports development of clear branding and related strategic and tactical campaigns/messaging (i.e. ads - brand positioning/calls to action);
• Develops marketing programs and integrated marketing communications that incorporate service positioning for one clear and concise message that differentiates services to target markets in a unique and meaningful way. Communications may include service messaging, promotional programs, advertising programs, sales collateral and other appropriate mediums.
• Creates sales opportunities (leads) to drive revenue
• Conducts analysis of assigned market sectors, key competitors and client targets
• Collaborate with sales team to develop highly customized support strategies
• Support development of sales team collateral and marketing materials, including thought leadership material / publications
• Develop educational campaigns in front of identified sales opportunities that help flatten common objections from the channel segment before they are elevated during the proposal or bid stage
• Develop sales support materials to address nuances that surface in the sales process to ensure both timely and thorough response to concerns or opportunities
• Develop 5 year plan and budget
• Develops relationships with Key Opinion leaders.
• Responsible for pricing strategy (including GPO)
• Provides mentorship for product manager
• Understand Regulatory and legal aspects of product promotion
• Assist in the RFP process
• Launch new products

Studies and Experience:

• Bachelor's degree is required, science/business and/or medical device background preferred
• 5+ years' in product management, marketing and/or lab operations or equivalent combination
  

Skills and Qualifications:

• Demonstrated ability to develop and implement integrated strategic marketing plans that integrate the following elements of the marketing mix: promotional tactics, sales collateral, direct mail, Web-based marketing, trade shows, advertising and market research analysis
• Passionate, high energy and result oriented with creative and analytical mind
• Demonstrated initiative and strategic thinking
• Proven project and budget management skills
• Demonstrated negotiation skills
• Strong analytical skills
• Ability to work well under pressure
• Ability to effectively prioritize and manage multiple tasks
• Business acumen along with demonstrated work ethic, integrity, and professional conduct and appearance
• Skilled in Word, Excel, and PowerPoint and proficiency with the Internet
• Team player attitude: ability to collaborate with other team members
• Valid driver's license required
• Travel will be required