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Vice President, Global Client Marketing Full-time

at Intel California in California (Published at 30-07-2022)

Job Description

The Vice President, Global Client Marketing will be responsible for the company's largest and most profitable business with a revenue stream of more than $40B. S/he will manage, develop, and set goals for a team responsible for marketing the next generation of consumer and commercial PCs. S/he will work closely with marketing peers, product management, and sales to create a winning go-to-market strategy. S/he will own the messaging, content and marketing strategy for Intel's core global offerings. In collaboration with Karen Walker, CMO, the VP, Global Client Marketing will be part of driving a pivotal transformation in the company's culture and marketing organization.
Key Responsibilities:

  • Craft strategy and guide execution of all aspects of outbound marketing, including: product positioning and messaging, industry thought leadership, target customer definition, competitive strategy and tactics, industry analyst engagement, media relations, channel engagement, and demand generation

  • Execute inspiring product launches that engage audiences, capture mindshare, and elevate market perception of Intel's innovation capabilities.

  • Create compelling, highly differentiated product positioning and messaging that evolves the client computing category definition

  • Drive a marketing strategy across products that meets or exceeds pipeline, bookings and conversion targets

  • Consistently meet commitments with high quality deliverables and scalable processes that can be sustained over time

  • Engage with industry analysts and benchmarking organizations to ensure positive reports and inquiries referencing our company's leadership

  • Arm the sales team with winning strategies and competitive intelligence that increase sales productivity and pipeline conversion

  • Represent Intel externally at conferences and in customer/partner meetings in a credible and compelling manner

  • Develop the skills of team members and motivate the team to work cross functionally

  • Develop strong internal and external relationships

  • Create and communicate long-term vision


  • Ability to bring new products to market in an intensely competitive marketplace, using modern marketing strategies, creativity, and a willingness to take risks.

  • Experience across end user and IT environments strongly preferred. Comfort in large scale enterprise environments with matrixed organizations.

  • Large team management experience, transforming organizations and developing marketing talent; Track record of successfully collaborating with C-level or GM executive teams

  • Proven track record of success in developing long term strategic marketing plans

  • Experience driving an analytical and data-driven approach, with an understanding of route-to-market, channel strategy, and optimization for complex technologies - PC or other computing device industry experience highly preferred

  • Fit with team and company culture: naturally curious, player-coach, embrace constant change

  • Energy that is contagious - spreading to customers, partners, and team members

  • Intuition, outstanding listening skills, and ability to connect with employees from diverse cultures

Inside this Business Group

Global Marketing & Communications is responsible for Intel's brand management, end-user product marketing and go-to-market activation strategy for direct and indirect marketing programs worldwide

Other Locations

US, Arizona, Phoenix;US, California, Folsom;US, Oregon, Hillsboro

Intel strongly encourages employees to be vaccinated against COVID-19. Intel aligns to federal, state, and local laws and as a contractor to the U.S. Government is subject to government mandates that may be issued. Intel policies for COVID-19 including guidance about testing and vaccination are subject to change over time.

Posting Statement

All qualified applicants will receive consideration for employment without regard to race, color, religion, religious creed, sex, national origin, ancestry, age, physical or mental disability, medical condition, genetic information, military and veteran status, marital status, pregnancy, gender, gender expression, gender identity, sexual orientation, or any other characteristic protected by local law, regulation, or ordinance.

Position of Trust

This role is a Position of Trust. Should you accept this position, you must consent to and pass an extended Background Investigation, which includes (subject to country law), extended education, SEC sanctions, and additional criminal and civil checks. For internals, this investigation may or may not be completed prior to starting the position. For additional questions, please contact your Recruiter....

Work Model for this Role

This role will be eligible for our hybrid work model which allows employees to split their time between working on-site at their assigned Intel site and off-site.

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