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Content and Digital Marketing Manager Full-time

at ALLO Communications Nebraska in Nebraska (Published at 29-04-2022)

At ALLO, we believe people are our biggest asset. Our team brings the ALLO mission to life because as local members of each community, we live, work, play, and volunteer right here with you. We're passionate about being involved and contributing to the success and progress of each of our fiberhoods. We pursue these passions because ALLO leaders have created a workplace where folks are valued, ideas are heard, and work-life balance is an everyday practice. Here?s the Deal:
Here?s the basic plot structure: next-generation fiber-optic technology, the most dynamic and authentic characters you?ll ever meet, taking over the telecom world. Since 2003, we?ve had a compelling story to tell and an audience eager for a new narrative and genuine connection. The ALLO Content and Digital Marketing Manager is more than just a word nerd with a red pen and rules about commas (it?s oxford or nothing). We?re looking for someone who can weave technical terms into real-life experiences. You?ll author a brand presence our customers feel compelled to identify with and chronicle the evolution of our fiber domination.
This position works closely with the website, analytics, new product, digital experience, and customer operations teams. You have a way with words, but we?ll also expect you to crunch some numbers. You?ll determine whether our story has a meaningful impact on our audiences or if a plot twist is needed. The ALLO voice is your domain, and you?ll oversee all aspects of it, including new customer acquisition, onboarding, retention, upselling, and everything in between.
Although an essay test is not a part of the interview, we?ll need you to prove you can handle the volume, specifically with marketing, social media, email, metrics, and communication. The newest member of our team will be a creator who can handle perpetual change in a deadline-driven environment and welcome it with enthusiasm, and maybe a highlighter.
Knowledge and experience are essential; we need someone with real direct-to-consumer marketing and brand management experience. We think character is just as important and look for those who have an instinct for our core values: Honest, Local, Exceptional, and Hassle-Free. Advanced fiber-optic understanding isn?t required, so if you see the value in creating a page-turner experience, let?s talk about GIG things together. Here?s what a typical day looks like:
  • Kick-off the day by checking our team project management system, updating deadlines, completing tasks, and organizing your digital priority list.
  • Analyze current digital ad trends. What?s performing? What?s not working as we expected?
  • Take this data to the Marketing Manager to strategize on current campaigns and inform development for the next creative round.
  • Prepare for a monthly presentation to ALLO leadership. You?ll translate impressions, CTR, and view-through conversions into a comprehensive overview that all departments can grasp and appreciate.
  • Follow up and coordinate with vendors on digital campaigns, website updates, and the customer email journey across our ALLO fiberhoods.
  • Review and approve creative from various agencies.
  • Take some time to evaluate market research to ensure we?re at the top of our game when it comes to our competitors.
  • Work with the product development team on new product rollouts, track and update existing product goals, and work together to keep our customers and teammates informed.
Colorado Residents: typical pay range for this role will be from $60,000 - $75,000 depending on experience. Here?s what we expect you to prove at the interview: EDUCATION: Bachelor?s Degree in Marketing, Advertising, Journalism, or English.
EXPERIENCE:
  • 5-7 years in written communication and brand experience in the telecom or technology industry
  • Fluent in Microsoft Office, if you can?t Excel, we can?t excel
  • High-level competency in verbal and written communication

Here?s what our ideal future team member will offer:
  • Goal-oriented with a can-do attitude
  • Right-brained, left-brained, we want your whole brain: Wide degree of creativity and latitude. Problem solver with a get it done attitude.
  • Always open mentality ? you welcome new ideas, constructive criticism, team feedback, and departmental input.
  • Curiosity is your superpower ? you are eager to be constantly learning, adapting, and improving.
  • You know your stuff in the marketing world and are also willing to collaborate outside the team and even the company when appropriate.

People are our passion. At ALLO, we don?t treat you like a number. You?re a human being.
Get ready to plug into the perks at ALLO:
  • Free ALLO Service: We?ll pick up the tab on your ALLO fiber internet, TV, and phone bill. Seriously!
  • Retirement Plan: The fiber future isn?t the only one we care about. We match your 401(k) savings up to 5%.
  • Health and Wellness: Participate in quarterly wellness challenges, and we?ll deposit extra cash into your checking or health savings accounts.
  • Benefits: Our benefits include medical, vision, and dental with low employee costs. Not to mention a generous ETO policy. Plus, if you?ve got student loan debt, we?ve got a repayment assistance program you?ll want to get in on.
  • Sponsorships: Are you passionate about a local fundraiser or philanthropy? We strive to give back to what matters most to our communities.
  • Tuition Assistance: Have a thirst for knowledge? We like that, which is why we?re proud to offer assistance with the cost of your tuition.
ALLO is an Equal Opportunity Employer. We are committed to providing opportunities to all applicants and associates without regard to race, color, religion, sex, pregnancy, national origin, age, disability, marital status, sexual orientation, gender identity, military and veteran status, and any other characteristic protected by applicable law. ALLO believes that diversity and inclusion within our team is critical to our success as a company. We seek to recruit, develop, and retain the most talented people. Qualified individuals with disabilities who require reasonable accommodations in order to apply may contact Recruiting at [email protected] .


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