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Director of Marketing | Santa Ana Star Center Full-time

at Spectra New Mexico in New Mexico (Published at 25-02-2022)

Overview: The Director of Marketing will orchestrate the execution of strategy and tactics that amplify our brand. This proactive business leader will also be responsible for aggregating, analyzing and segmenting key data points that maximize the return on investment of our brand including web, customer service and social media metrics. This position will inspire and foster communications between business development, marketing, public relations and others to facilitate the strategic growth of Spectra. The role is an individual contributor that will have multiple stakeholders and teammates in producing significant momentum.
Responsibilities:
  • Identify, develop and evaluate marketing strategy, based on knowledge of established objectives and market characteristics including expansion of digital channels through customer engagement.
  • Enhance existing promotional initiatives and develop new marketing programs and initiatives to maximize ROI such as third party partnerships, new media avenues, etc.
  • Participate in the development and implementation of annual marketing goals, objectives, and management of department budget
  • Direct the hiring and training of marketing staff members and oversee their daily activities, including graphic design, in accordance with company policy and addressing complaints and resolving problems as needed.
  • Negotiate contracts with media and promotion partners
  • Create, plan and implement repeatable revenue generating concepts and processes.
  • Project manage F&B initiatives in collaboration with venue F&B general manager and division marketing leads.
  • Interpret the venue customer experience to be measured.
  • Responsible for measuring, reporting and achieving performance against agreed upon service levels and ROIs
  • Serve as press contact, write and distribute all press releases
  • Create corporate collateral materials such as print and digital ads, promotional pieces, posters, schedules, calendars and various brochures from concept to completion
  • Manage and coordinate all marketing, advertising and promotional activities including development of marketing plans.
  • Research, analyze and monitor industry factors so that market opportunities may be capitalized on and the effects of competitive activity may be minimized.
  • Plan and oversee Spectra?s advertising and promotion activities including print, electronic, and digital outlets. This includes full-cycle production including but not limited to writing all ad copy; working with outside advertising agencies on ongoing projects; working with graphic designers and printers to oversee design, layout and production of promotional materials
  • Leverage sponsorship opportunities to increase brand awareness and synergies
  • Develop self-produced revenue generating events
  • Recommend changes in basic structure and organization of marketing group to ensure the effective fulfillment of objectives assigned to it and provide the flexibility to move swiftly in relation to marketing problems and opportunities
  • Create social media campaigns to engage customers, vendors, sponsors and community, collect data and generate awareness for new items and specials
  • Standardize reporting of digital marketing campaigns using Google Analytics to track revenue and KPIs
  • Provide thought leadership, data analysis, and strategic focus to our marketing communications, customer experience strategies and brand management.
  • Maintain knowledge of trends/best practices and influence the business, project teams and peer groups to constantly innovate and align around an integrated strategy.
  • Leverage strong research and analytical skills analyze data and inform management on key perceptions and trends to drive strong decision making.
  • Drive the completion key deliverables with strong attention to time, quality, impact and style.
  • Partner with web development team to direct site features, design and goals focusing on customer engagement.
  • Other duties as assigned.
Qualifications:
  • Bachelor?s Degree or better from an accredited college or university with major coursework in marketing, public relations, business administration or other related field
  • Minimum of 5 years of increasingly responsible experience in sales and/or marketing required, preferably with a sports facility, convention center, performing arts facility or other multi-purpose public assembly facility
  • Knowledge of marketing and advertising/sponsorship program development
  • Knowledge of Public Relations
  • Knowledge of Website maintenance
  • Knowledge of federal, state and local regulations
  • Demonstrated proficiency in Microsoft Office applications and word processing, spreadsheets, database, presentation, graphic design, PowerPoint and Internet software
  • Proficiency with publishing software such as Microsoft Publisher, Illustrator and Adobe Photoshop
  • Proficiency with media buying and promotions
  • Ability to travel as required
  • Ability to work nights and weekends as required
  • Ability to work with wide array of client groups, vendors and business partners enterprise-wide
  • Instruct and assist current vendor community with social media marketing strategies for their individual business locations on the fairgrounds
  • Analytical skills to forecast and identify trends and challenges using website analytics
  • Basic computer proficiency: Outlook, Excel, Word, and PowerPoint
  • Excellent verbal and written communication skills
  • Must be able to project a professional manner and appearance, and communicate effectively with clients, senior management, staff and the general public
  • Working knowledge of mobile, POS and payments to digital menu boards, guest apps and loyalty systems
  • Digital expertise with various digital channels including website optimization, social media, and data acquisition.
  • An entrepreneurial spirit and an internal motivation that inspires others to think more and do more
  • Creativity skills that inspire brand loyalty
  • Innovator with increasing per caps and generating profitability
  • A passion for building success that can be measured with data
  • A results-driven leader who thinks in terms of ROI
  • Demonstrated experience influencing peers and leadership teams
  • Ability to operationalize a strategy
  • Flexible skill set that can be applied across a variety of relationships/situations
  • Demonstrable track record of success
  • Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.

Spectra, an industry leader in sports, entertainment and venue management, is dedicated to recruiting and developing individuals with the skills, experience, desire, and values to contribute to the continued growth and success of our organization. Together, with our 250+ sports & entertainment venue partners, we transform events into experiences! These experiences create excitement, turn heads, and make memories. Come Join Us! You can learn more about Spectra at www.spectraexperiences.com/
Spectra
is an equal opportunity employer and our employment decisions are made without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, handicap, marital status, or any other status or condition protected by Federal and/or State laws, except where bona fide occupational qualifications apply. Vaccination Statement: We are committed to ensuring all of our buildings and office locations are the safest in the world for artists, teams, employees, and fans. Thus, Spectra requires full Covid-19 vaccinations of all employees, sub-contractors, and vendors.


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