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The Digital Lending Acquisition Marketing Manager will lead strategies and tactics specific to the Business Banking Digital Lending product and experience. Partnering with product, risk, business card and other BB marketing teams, this VP will build a multi-quarter/year marketing test and learn strategy to promote our digital lending capabilities as they expand. This role will drive audience and channel strategy including owned and paid media, email, direct mail and flyers. This energetic candidate has a passion for challenging the status quo and is a true partner across a matrixed organization.

• Build a multi-quarter/year Digital Lending acquisitions roadmap that aligns product and feature availability with audience expansion timelines to increase awareness and digital conversion.
• Transition the roadmap into tactical plans by marketing channel. Write creative briefs that establish business and marketing objectives, lay out clear strategies, and articulate business goals. Partner with execution team to get assets into market.
• Drive marketing research agenda to better understand audience segments and marketing language across all channels.
• Create optimization strategies across entire program including creative, targeting, offer, and channel.
• Spearhead the test and learn roadmap with Persado to utilize their AI and data science to build A/B and multi-variant test constructs to increase open rates, click-thru rates, take rates, etc. in email, direct mail, and .com ads
• Collaborate with List Audience Targeting and Adops to use behavioral data and client insights to develop targeting attributes increasing speed to market while reaching the right clients at the right time
• Identify, analyze, and interpret campaign performance metrics to leverage past learnings to inform future strategies
• Design creative briefs that establish business and marketing objectives, lay out clear strategies, and articulate business goals - keeping customers at the core of everything we do

Additional requirements:

• Bachelor's Degree required
• 7+ years of marketing experience with proven track record in direct-to-consumer or digital marketing strategy, innovation, and customer experience
• Adept at developing effective marketing campaigns
• Financial services industry experience a plus
• Develops strong partnerships; leads through collaboration; recognized as a team player
• Proven ability to take initiative, influence others, and achieve results
• Excels at managing multiple initiatives simultaneously within tight deadlines
• Skilled and comfortable at working in a highly matrixed organization
• Comfortable with continuously changing priorities
• Excellent written and verbal presentation skills - especially for C-suite audiences
• Highly proficient in Microsoft Excel and Power Point

Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. In accordance with applicable law, we make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as any mental health or physical disability needs.

The health and safety of our colleagues, candidates, clients and communities has been a top priority in light of the COVID-19 pandemic. JPMorgan Chase was awarded the "WELL Health-Safety Rating" for all of our 6,200 locations globally based on our operational policies, maintenance protocols, stakeholder engagement and emergency plans to address a post-COVID-19 environment.

As a part of our commitment to health and safety, we have implemented various COVID-related health and safety requirements for our workforce. These requirements may include sharing information in the firm's vaccine record tool, vaccination or regular testing, mask wearing, social distancing and daily health checks. Requirements may change in the future with the evolving public health landscape. JPMorgan Chase will consider accommodation requests.

Equal Opportunity Employer/Disability/Veterans