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Dollar General Corporation has been delivering value to shoppers for more than 80 years. Dollar General helps shoppers Save time. Save money. Every day.® by offering products that are frequently used and replenished, such as food, snacks, health and beauty aids, cleaning supplies, basic apparel, housewares and seasonal items at everyday low prices in convenient neighborhood locations. Dollar General operated 17,266 stores in 46 states as of February 26, 2021. Learn more about Dollar General at www.dollargeneral.com. KNOWLEDGE and SKILLS:

• Extensive expertise in Digital Marketing, including:
  • CRM campaigns
  • Understanding of digital advertising metrics and online tracking tools.
  • Solid analytical skills, including a deep understanding of digital marketing channel properties/analytics and the specific advantages (current and future) of each
  • Demonstrate management of online advertising
  • An understanding of AEM (Adobe Experience Manager)
  • SQL
  • CDP
  • Strong organizational skills
• Ability to manage and enhance digital agency relationships through ongoing communication and direction to produce best-in-class work.
• Ability to communicate effectively both verbally and in writing to all levels including senior management
• Ability to manage multiple complex tasks/projects while demonstrating composure and flexibility; ability to overcome obstacles as they arise to ensure on-time and on-budget delivery
• Highly organized and detail-oriented; ability to prioritize workloads and deadlines
• Ability to solve problems and anticipate issues by providing solutions in a clear and diplomatic manner

WORK EXPERIENCE and/or EDUCATION:

• 5+ years of experience in marketing campaign development, understanding of omni-channel approach and owned-channels required.
• Bachelor?s degree preferred.

GENERAL SUMMARY: The Marketing Manager is responsible for the ongoing strategic development, growth and management of DG?s owned channels (engagement and retention) in alignment with business priorities. Drive trips (through transactions) through an in-depth understanding of customers (new and existing), trip missions, and business problems to solve. Includes managing timelines and budgets. Requires excellent cross-functional communication skills. DUTIES and ESSENTIAL JOB FUNCTIONS:

• Become a subject matter expert of DG?s Owned channels (email, SMS, App, DG.com) including new capabilities, functionalities, change in algorithms/business models, competitive landscape, current trends, etc.
• Understand technology capabilities and gaps.
• Recommend and execute owned-channel executions and tactics to build a ?best-in-class? owned-channels marketing platform.
• Create templates and processes for personalization and dynamic content at scale.
• Leverage data and customer insights and audiences to strategize, develop, and implement 360 marketing campaigns. Develop user journeys to drive trips to stores and deeper penetration within the digital ecosystem.
• Plan, execute and share digital analytics/test and learn results for owned channels