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Senior Product Marketing Manager Full-time

at Ortho Clinical Diagnostics New Jersey in New Jersey (Published at 15-09-2020)

The Career Potential

Ortho Clinical Diagnostics is committed to improving and saving lives with diagnostics. To do this we hire people who share this dream and are ready for new adventures. As a valued team member, you will carve your own career path and be part of building this company stronger and better than ever before. There is no limit to the experiences, opportunities and new directions you will have access to here at Ortho Clinical Diagnostics. More importantly, you will be driving the surge of a whole new direction in important medicine. That?s something we can all take pride in as we take this journey together.

Ortho is known in the industry as a leader in customer service and support. Deeply understanding and exceeding the needs of our clinical lab, hospital and blood bank customers is what we do. It?s who we are. If you join Ortho, no matter what your role, you will be expected to keep that Customer Excellence focus in your work.

The Opportunity

As we continue to grow, we are seeking a Senior Product Marketing Manager to join our Clinical Laboratories Product Management Team, which leads the development and life cycle maintenance of a rapidly evolving portfolio of solutions. Our world-class instruments, assays, automation, and informatics products span all major disease categories providing actionable diagnostic insights that deliver medical value for health care professionals. We're committed to expanding our product portfolio, and we need you to make it happen. Reporting to the Senior Director, Product Management, the Senior Product Marketing Manager provides global marketing leadership throughout the product development process for innovative new assays and instruments. First and foremost, this leader drives key decisions, cross-functional team alignment and key stakeholder engagement on product development core teams from ideation to successful launch and enables Regional Marketing partners to drive sales growth on an ongoing basis. This position is located at our Global Headquarters in Raritan, New Jersey.

The Responsibilities

Portfolio Strategy

  • Develops competitive product/portfolio strategy and prioritizes product roadmap based on full assessment of market, customer and competition.
  • Stays current on market drivers and assesses impacts to product/portfolio strategy.
  • Defines and validates target customer needs (from Regional Marketing input and market research) and translate the needs into product portfolio opportunities
  • Develops business cases for new product development projects.
  • Demonstrates deep understanding of global and key regional competitors? portfolio strategy and product level features, strengths and weaknesses

New Product Development

  • Demonstrates deep understanding of customer needs, the market, and the competition.
  • Drives VoC (Voice of Customer) efforts for new product development and develops associated product strategies and priorities.
  • Defines concepts for new products and/or services based on customer input, competitive analysis, and market assessment.
  • Translates product concepts into clear product requirements to guide R&D teams.
  • Influences critical trade-off decisions to ensure new products best meet customer needs and provide relevant differentiation.
  • Leads a wide range of upstream commercial launch planning and execution activities in close collaboration with global marketing partners.

Planning & Execution

  • Collaborates with Segment Marketing team to communicate and reinforce the strategy
  • Supporting product launch through segmentation, value proposition and differentiation for the portfolio and product.
  • Aligns with Marketing Communications, Segment Marketing & Training organizations to develop best-in-class messaging, tools, and communications to drive product uptake and brand equity.
  • Collaborates with Medical & Scientific Affairs to drive a publication strategy in support of new products and the broader the product portfolio.

Life Cycle Management

  • Identifies and prioritizes product enhancements.
  • Collaborates with Life Cycle Manager on management of on-market issues
  • Applies LCM knowledge to develop multi-generational plan for current portfolio and future innovation to ensure product sustainability and deliver innovation.
  • Anticipates potential needs for lifecycle planning and takes appropriate action with key stakeholders.

Business Management

  • Tracks KPIs on assigned products and shares insights on performance.
  • Identifies opportunities for incremental growth and partners with segment and regional marketers for execution.
  • Builds business projections based on product portfolio roadmap, market assumptions and product performance expectations.
  • Actively contributes to annual update of the projection and product roadmap reflecting the latest market and internal execution progress.
  • Provides inputs to demand forecasting, particularly for new product launches.

The Individual

  • Bachelor's degree required. MBA strongly preferred.
  • Minimum of 8 years total marketing/business or closely related experience preferred, with a required minimum of 4 years global and regional marketing experience with demonstrated success in leading new product introductions and developing winning go-to-market strategies.
  • Medical sales experience preferred.
  • Experience in medical device or diagnostics industry strongly preferred.
  • Proven ability to conduct market assessment and develop and validate new product requirements.
  • Proficiency in business case development, financial modeling, forecasting and budgeting.
  • Superior problem-solving and analytical skills. Will be responsible for independently making a broad range of critical decisions. Must apply sound judgment, escalating issues and decisions when necessary.
  • Experience leading in a matrix team of professionals and communicating with various levels of management is required.
  • Proven ability to successfully influence and lead others without direct authority.
  • Proactive, self-motivated with the ability to motivate others and a customer-focused attitude.
  • Proven project management track record in delivering global projects from inception to completion.
  • Proven ability to recognize opportunities for change and act as a catalyst for change management.
  • Independent thinking, willingness to "step outside the box" and take reasonable, calculated risks.
  • Excellent written and verbal communication and organizational skills
  • Strong collaboration skills and willingness to be a team player to solve problems and incorporate input from various sources.
  • Travel required approximately up to 25%, including some international travel (currently limited due to COVID-19 restrictions)

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Equal Opportunity

Ortho Clinical Diagnostics believes in Equal Opportunity for all and is committed to ensuring all individuals, including individuals with disabilities, have an opportunity to apply for those positions that they are interested in and qualify for without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identity, age, veteran status, disability, genetic information, or any other protected characteristic. Ortho Clinical Diagnostics is also committed to providing reasonable accommodations to qualified individuals so that an individual can perform their job related duties. If you are interested in applying for an employment opportunity and require special assistance or an accommodation to apply due to a disability, please contact us at [email protected]

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