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Social Media / Influencer Marketing Manager Full-time

at SalonGuys.com in California (Published at 09-12-2018)

$65,000 - $80,000 a year

We are looking for experienced Social Media / Influencer Marketing Manager that will be responsible for planning, assigning, and overseeing the day-to-day functions of the social media team. He/she will work with executive team to develop an innovative and effective social media strategy, plan and budget, focusing on analytics and company direction.

Job Description?

  • Work with management to plan and oversee the execution of social media calendar and budget
  • Monitor, measure and continually update best practices by platform for team
  • Organize and distribute the work of social media team members
  • Train and develop team members by setting clear goals and providing timely feedback
  • Work with team to develop innovative social media plans for all campaigns, initiatives and promotions
  • Gather, prioritize, and execute social media requests from internal and external teams
  • Oversee the development and maintenance of all social channels ensuring content is interesting, promotes company messaging, and tailored for our customer and their lifestyle
  • Research and monitor competitive social media campaigns and share analysis and recommendations with team members
  • Identify and communicate customer service opportunities to internal community managers
  • Implement tests and best practices to continue each platforms success
  • Plan out and execute influencer partnerships each month across all categories
  • Create and present detailed influencer decks and recaps after every influencer partnership to calculate and measure CPM, CPE and overall success of each campaign
  • Continue to facilitate and build relationships with influencers, talent, agencies and managers
  • Collaborate and brainstorm to conceptualize and execute engaging giveaways, promotions and influencer partnerships


  • Bachelor?s degree in Marketing, Business Administration, or related field of study preferred
  • 4-5 years of experience in social media required
  • Beauty experience preferred
  • Must have previous supervisory experience
  • Must have strong strategic, analytical, and organizational skills
  • Must have strong interpersonal skills and the ability to build solid business relationships internally and externally
  • Must have excellent written and verbal communication skills
  • Must have demonstrated experience and strong understanding of social media channels, specifically Instagram, Facebook, YouTube, Pinterest and blogs
  • Must have experience with online monitoring and measuring platforms
  • Live in the Sacramento area and available for full-time employment at our Sacramento-based office


  • @Fanola @SalonGuys www.SalonGuys.com , www.Fanola.net
  • In-house digital marketing agency supporting our e-commerce, distribution and import business divisions
  • Locally owned, privately held
  • Dedicated to remaining in the Sacramento region as we grow our international wholesale and distribution business
  • Offer full benefits including Medical, Dental, PTO, Holiday, and 401k.

Job Type: Full-time

Salary: $65,000.00 to $80,000.00 /year


  • Management: 2 years (Required)
  • Social Media Marketing: 2 years (Required)


  • Sacramento, CA (Required)

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