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Marketing Digital Strategist Full-time

at Regions Bank in Alabama (Published at 11-10-2018)

At Regions, the Marketing Digital Strategist creates and manages digital marketing strategies that drive brand awareness and customer conversion with measurable results.


Primary Responsibilities

  • Gathers, synthesizes, and applies digital insights to inform strategies.
  • Leads strategy development and delivery of digital marketing to various audiences across multiple digital channels. These channels include content, display, email, mobile, search engine marketing, search engine optimization, social media, and video.
  • Communicates digital strategies to business partners and stakeholders on a regular basis to ensure integration and support for programs and initiatives.
  • Ensures alignment of digital media and messaging across all channels.
  • Develops success metrics, and track performance against goals and budget. Leverage Media Mix Modeling (Marketing Evolution) and Cross-Channel Attribution (TBD) tools to provide reporting and optimization recommendations.
  • Responsible for the management of the digital tools and technologies data management platform (DMP) and the methods by which the platforms can be used to effectively accomplish business objectives.
  • Evaluates emerging technologies and provide thought leadership and perspective for adoption where appropriate.
  • Develops test-and-learn strategies as appropriate to test new opportunities or to evaluate value of programs.
  • Ensures digital strategies are executed within strict conformance with risk, security and other applicable standards and support the development of new standards for evolving channels.
  • Manages the media verification tools and the methods by which the platforms monitor digital media quality (brand safety, fraud and viewability).

This position is exempt from timekeeping requirements under the Fair Labor Standards Act and is not eligible for overtime pay.


Requirements

  • Bachelors degree in Marketing or another related field
  • Five (5) years of paid media experience, advertising agency or media services company experience a plus

Preferences

  • Experience in the oversight and management of media campaigns across several channels.
  • Must demonstrate a deep understanding of digital marketing including display, email, mobile, native, retargeting, search, social and video.
  • Experience executing out of home, print, radio, and television campaigns.
  • One (1) year working with a (DMP) with experience managing data and building audiences
  • Must demonstrate the ability to effectively communicate both technical and non-technical information between internal and external teams, combined with the ability to collaborate across functions.
  • Finesse and ability to influence and build strong working relationships with colleagues at all levels, including marketers without direct nor extensive experience in paid media.
  • Be a thought leader who can share trends and behaviors on digital media to optimize existing platforms as well as properties that are not currently used or that are underutilized.
  • Strong analytical skill set, capable of analyzing and reacting to digital performance data and its role within all media plans.

Location:

Birmingham, Alabama

EEO/AA/Minorities/Females/Disabled/Veterans



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