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SEO Lead Full-time

at Southern Careers Institute in Texas (Published at 12-08-2018)


Only Those with a Passion to Change Lives Qualify.

At Southern Careers Institute (SCI), the core of what we do is passion. We’re passionate about putting our students first to help improve their lives through education and career training. It’s this passion that drives everything we do, and if you feel you have it burning in your belly, we want to talk.

SEO Lead

SCI is seeking a creative, energetic, savvy SEO expert to join our team.

As our SEO Lead, you are responsible for leading our rankings strategy and execution and working with our social media & content lead to increase brand awareness, grow our traffic from organic search in order to increase our brand awareness and grow our student pipeline to our 7 campuses and online.

We call it being a life changer, but you’ll call it a job you love while helping others find the same. You’ll have a hand in improving the lives of countless SCI students throughout Texas by working with impassioned educators and campus faculty in a collaborative, interactive environment to create optimized environment for our students.

What you can expect when joining SCI:

  • Training & Development
  • Fun & Energetic, Family-Based Environment
  • Continuous Growth Opportunities
  • Medical, Dental, & Vision Options
  • Health Savings & Flexible Spending Options (HSA & FSA)
  • Basic Life & Accident Insurance
  • Short & Long-term Disability
  • 401K Retirement Plan
  • A competitive base salary with pay increase at 90 days
  • SCI is an Equal Opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply.

Responsibilities include:

  • Analyze our current situation and present a short, medium and long-term strategy;
  • Implement it – work with our internal team and freelancers as needed to meet the plan’s objective and deadlines;
  • Mine data. Understand our audiences. Adjust keyword/keyphrase strategies for each program based on analytics and the admission’s team feedback/data;
  • Measure progress regularly and report back on the results;
  • Monitor competitors and industry opportunities/trends;
  • Engage our internal teams as needed;
  • Helps us attract and match students to the best program;
  • Helps us leverage our content to gain quality traffic;
  • Help others with little to no SEO experience and be able to deliver the training needed based on their position/role;
  • Use the latest software/websites to help accelerate our SEO strategy and execution.


Position Requirements

Successful candidates will have:

Educational/Experience (required):

  • Proven track record of moving keywords to the top of page 1 in competitive landscapes;
  • Minimum 5 years of SEO;
  • College degree or related field or additional working experience;
  • Passion for everything linked to rankings including coding, social media;
  • Ability to gracefully shift priorities and be able to handle change;
  • Resourceful, go-getter and continuously striving to better our positions not only on SE but also on Youtube and other important channels;
  • Able to work collaboratively as a member of a team and as an individual contributor;
  • Experience working with WordPress;
  • Experience with video optimization.

Educational/Experience (optional/preferred):

  • Experience with Google Local Listings and Yelp;
  • Experience with crisis management;
  • Experience managing others and/or vendors-freelancers as needed.

About Southern Careers Institute

SCI has been changing lives for over 50 years, now and we’re just getting started. We offer certification-based training with programs in Medical, Business, Cosmetology, Skilled-Trades and Technology with campuses spanning across central and south Texas as well as online. Our students can graduate most of our programs in under one year and with real-world experience under their belt.

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