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Communications Manager: City of Staunton Full-time

at in Virginia (Published at 17-01-2020)



The City of Staunton, located in the heart of the Shenandoah Valley, is seeking highly qualified applicants for the position of Communications Manager. Come join the dedicated professionals serving this dynamic city and its citizens. The Communications Manager is part of the team in the City Manager's Office. For more information about the office, please visit City Manager's Office. The City of Staunton offers excellent benefits and a wide range of amenities. Staunton, with a relatively low cost of living, is known for its history, architecture, arts, and cultural and culinary delights.

?One of the prettiest and most progressive towns in the South? and ?20 charming mountain towns to visit this fall?- Southern Living

The City of Staunton is seeking a collaborative, innovative and creative individual with strong public relations program development skills for our next Communications Manager. Under the direction of the City Manager and Superintendent of Staunton City Schools, the Communications Manager is responsible for the development, management and administration of strategic outreach, media relations, and communications of City and School-wide initiatives for external and internal audiences of the City of Staunton and Staunton City Schools. This individual will perform complex professional work assisting the City in providing information to residents and the media through various media on city government, schools and services. This position assists the City Manager, School Superintendent and City/school division departments in development of communication and marketing strategies to support and promote the organizations? goals, brands, images and stories.

This individual has knowledge of public relations program development and management of graphic, layout, printing and audio-visual processes; and knowledge of radio, television, photography, video, newspaper and magazine production as well as social media, technology and website maintenance and production. This individual has the ability to plan and manage public relations programs and the ability to analyze and develop effective communication programs; establish positive working relationships with elected officials, staff and members of the media; communicate orally and in writing; perform technical editorial work; and analyze data for program development and improvement. This individual has skills in computer software associated with public relations/publicity field and database management.

The Communications Manager:

  • Functions as point of contact for citizen communications, including requests for information, compliments, complaints and suggestions;
  • Tracks information to ensure citizens receive prompt, courteous and accurate information;
  • Coordinates video production and related activities;
  • Oversees the development and maintenance of the City?s official website. Assists with the maintenance and development of the school division?s webpages, including school webmasters;
  • Coordinates and conducts the annual Staunton Citizen University program;
  • Coordinates and conducts the City?s citizen survey;
  • Writes and edits a variety of materials for internal and external distribution including publications, brochures, informational materials, news releases, manuals, newsletters, and social media posts;
  • Writes speeches for staff and elected officials;
  • Serves as the City?s spokesperson, which at times may include making speeches and presentations to small and large groups. May serve as the school division?s spokesperson, especially in emergency situations;
  • Represents City at meetings and on boards and commissions as needed;
  • Serves as the City?s FOIA Officer;
  • Develops publicity and public relations plans and activities to meet short and long term goals of the City and the school division;
  • Maintains relationships with local media and a current media directory for the dissemination of news and information to the media;
  • Assists departments and the school division in development of public relations and promotional activities and informational materials to meet departmental objectives;
  • Maintains fiscally-responsible operations, assisting in the development of an annual budget as well as developing proposals and budgets for specific projects;
  • Supervises interns and volunteers;
  • Provides general support for the City Manager?s office and the Superintendent?s office; and
  • Performs other duties as assigned.

Applicants must possess a bachelor?s or more advanced degree from an accredited college or university in public relations, communications, journalism, business, public administration or related field and considerable experience in marketing, media and public relations or equivalent amount of training and experience.

FLSA: Exempt

Grade: 18

Salary Range: $63,000-$78,000

Start Date: On or around March 1, 2020

Reports To: City Manager

The recruitment will remain open until the position is filled. Interested applicants should complete an online application to include a resume and cover letter. For questions or to request a complete job description, please contact:

Jonathan Venn, Chief Human Resources Officer

City of Staunton/Staunton City Schools

116 West Beverley St (Human Resources, 2nd Floor City Hall)

Staunton, VA. 24401



Closing Date: February 9, 2020


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