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Performance marketing manager Full-time

at Capital First Limited in Minnesota (Published at 19-11-2019)

Performance marketing manager - X-sell - (19000RRS) Description
About the company : IDFC FIRST Bank provides a range of financial solutions to individuals, small businesses and corporates. The Bank offers savings and current accounts, NRI accounts, salary accounts, demat accounts, fixed and recurring deposits, home and personal loans, small business loans, forex products, payment solutions and wealth management services. IDFC FIRST Bank has a nationwide presence and operates in the Retail Banking, Wholesale Banking and other banking segments. The Cross Sell business is focused on selling various banking products to the existing customers of the bank, with a primary focus on selling asset side products. Role: Lead Performance Marketing (Cross Sell business) Responsibilities :
  • ?Own and deliver digital straight through product disbursals, paperless disbursals, third party income, IRR on the digital channel besides generating leads for sales and grow month on month with meticulous planning and execution.?
  • Management of digital projects including online promotions, online planning, display ads, web design and social media
  • Management of all high quality campaign activation programs across the business?s online and offline channels across all Cross Sell businesses
  • Optimisation of programs, campaigns, landing pages through collaboration with the Product/Tech teams to drive ROI
  • Launch initiatives aimed at enhancing the campaign efficacy through maintenance/building of in-house marketing automation channels
  • In charge of reporting on the effectiveness of programs, campaigns and conversion rates
  • Building scalable programs and campaigns that span across online and offline channels. Planning and management of SEM, Email/SMS Marketing, Adwords, SEO as well as utilization of in-house channels such as customer branches, call centres, customer service
  • Responsible for the profitability of the campaigns and for conducting forecasting and estimation on performance of campaigns
  • Collaborate with the analytics team to optimize on the segmentation and targeting strategy for various campaigns
  • Manage metrics to track customer satisfaction as well as engage with the customer in a post-purchase scenario with the aim of improving portfolio quality
  • In charge of strategies to ensure that leads are converted into actual purchases by close collaboration with call centre/sales departments
Qualifications:
  • Bachelor?s or Master?s in Marketing , Business Administration or related field. An equivalent of the same in working experience will also be considered on a case-to-case basis

Qualifications
Post graduate
Primary Location: Bkc - Naman Chambers Branch Job: IDFC Job Family Job Posting: 19-11-2019, 4:42:44 AM


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